Issey Miyake Parfums envisions nature as a source of inspiration to make its creative process more innovative, trying to minimize the environmental impact.

Since 2024, the brand renews its commitment to nature with Reforest'Action by offering the chance to plant a tree.

21 871 trees were already planted all around the globe.

In 2025, the objective is to plant additional 8 280 mangrove trees to help in the coast preservation via 3 new projects in Asia and Africa.

21 871
arbres plantés ou préservés

Bénéfices estimés des arbres plantés ou préservés

3 281
teqCO2 estimées sur 30 ans
65 613
abris pour animaux crées
87 484
mois d'oxygène générés
21 871
heures de travail créées
Issey Miyake

"Nature is the best perfumer. All we have to do is draw inspiration from it". Issey Miyake

Since 1992, Issey Miyake Parfums offer fragrances paying tribute to nature.

Since 2022, Les Eaux d'Issey novelties have embodied this vision through:

  • 100% wooden caps : an innovation avoiding plastic use
  • Bottles without cap containing at least 20% of recycled glass
  • Outerpack material sourced from well-managed FSC™-certified forests
  • Fragrances with at least 85% natural origin ingredients
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Actualités de Reforest'Action

Décryptages

03/10/2024

07 min

What are Nature-based Solutions?

Defined by the IUCN in 2009, the concept of Nature-based Solutions (NBS) is founded on the idea that natural processes, and not just technologica...

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Décryptages

08/12/2023

00 min

Maison Hennessy's commitment to restoring the land of Mount Kenya: a multi-faceted project

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Décryptages

20/11/2024

02 min

Measuring the impact of NbS projects: launch of our MRV platform

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