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CMA Imaging, a market leader in the integration of colour management solutions for the printing industry, announced a new and exciting initiative in collaboration with the organisation Reforest’Action. CMA Imaging offers an extensive range of inkjet papers for the commercial, professional and graphics printing industry and wants to give their customers the opportunity to give something back to the environment. CMA Imaging already made a pledge to plant or protect 2,500 trees in Peru to reduce the carbon footprint for the next 2,500 rolls of inkjet media that are sold. Gerardo Cerros, Managing Director of CMA Imaging commented on the initiative, “The environmental impact of the printing industry is well known and even though we have a range of PEFC and FSC certified media, we feel that we should be doing more to minimise the effect on the planet. I am delighted to be working in collaboration with Reforest’Action and our customers have the added benefit of knowing that for every roll of inkjet media they purchase, a tree will be planted in Peru. In fact, there is a dedicated CMA Imaging Plot in Peru where new trees will be planted or existing trees are protected.” Cerros continued, “We have already committed to planting or protecting 2,500 trees and this is only the first step. This initiative will generate important benefits not only on the environment but also on the local communities, is tremendous and further information can be found on the Reforest’ Action website www.reforestaction.com .” All the trees planted as part of the Reforest’Action activities are accounted for within the Plant for a Planet initiative which was initiated by the United Nations Environmental Programme. The local inhabitants of the region protect each tree that naturally grows up and would not survive from animal agressions without this protection. They are the sole beneficiaries as over time, they are able to harvest the fruits from tree. The tree also has a very positive impact on the biodiversity within the region by creating living spaces for plants and even endangered animals. Commenting on the commitment made by CMA Imaging, Stéphane Hallaire Foundator and Managing Director of Reforest’Action said “We are looking to attract forward thinking companies such as CMA Imaging, who take their environmental responsibilities seriously, to the programme. To date we have planted over 270,000 trees all over the planet and so the programme has had a positive impact on the local communities as well as the habitat. The initiative that CMA Imaging has now implemented will not only help the environment but it will raise awareness of the initiative in a new market. The CMA Imaging environmental initiative will launch at the beginning of February.