Toute l'actualitéFrom a mango tree planted in Senegal by Stéphane Hallaire in 2010 was born Reforest'Action, a visionary company intent on making crowdplanting a genuine lever for civic action. Fifteen years later, thanks to our ability to innovate and renew ourselves, our experience in the field and the trust of more than 3,600 companies, we are pursuing our mission to regenerate forest and agroforestry ecosystems on a large scale against a backdrop of heightened global environmental challenges. On the occasion of our anniversary, rediscover the history of this collective adventure!
Reforest'Action, a pioneer in crowdplanting
The revelation of the Senegalese mango tree
In July 2010, Stéphane Hallaire travel to Senegal and discover a reforestation project. He plants his first tree, a mango. It is a revelation. On his return to France, he quit his job and founded Reforest'Action. Every day, at lunchtime, Stéphane takes a walk in the forest and thinks about his strategy. That's how the idea of crowdplanting was born: what if everyone could plant the tree they were financing online? In October 2010, the first Reforest'Action website is launched.
Reforest'Action gains the trust of companies
The first companies soon put their trust in Stéphane and Reforest'Action, and finance the planting of thousands of trees in Senegal. To develop new projects, Stéphane travels to Peru in 2011 and India in 2012. The following year, new partnerships took root in Guatemala and Haiti. From its small office in Rueil-Malmaison, Reforest'Action continues to expand the scope of its action in favor of forests.
Reinventing ourselves to keep going
Despite these initial successes, the geographical distance between reforestation projects and French companies led to a significant drop in business. But Reforest'Action manages to reinvent itself by launching, in 2014, the development of forestry projects in France, as close as possible to companies. It's the innovation they've been waiting for to get them enthusiastically involved once again.
Celebrating the first great successes
In 2015, Reforest'Action celebrates its 5th anniversary and becomes a winner of The French Environment and Energy Management Agency’s « Investments for the future » program. At the end of 2016, Reforest'Action passes the milestone of one million trees planted worldwide, thanks to the support of over 1,000 companies and 50,000 citizens. In 2017, new members strengthen the team. Forestry projects continue to spring up all over Europe, but also in Morocco and Indonesia. The same year, Reforest'Action launches a new website to more widely include companies and citizens in favor of forests.
A strong growth driven by our commitment and expertise
Citizens join forces with Reforest'Action
2019 marks a turning point in Reforest'Action's development. New projects open up both internationally and in Europe. Reforest'Action founds the Month of the Forest, whose first edition, held in March 2019, reaches 7 million French people and contributes to a growing citizen momentum. From very small businesses to large corporations and medium-sized companies, many of them are becoming contributors to our action. At the end of 2019, Reforest'Action has 19 employees, twice as many as a year earlier.
Pandemics and resilience
2020 marks the tenth anniversary of Reforest'Action - 10 years dedicated to the challenges and benefits of reforestation, 10 years of discovery and professionalization, and 10 million trees planted. Despite a planting season impacted by the COVID-19 pandemic, it's been an exceptional year: strong, rapid growth, new offices, a dozen new recruits to strengthen the team with multiple, diverse talents, and the creation of a global network of Project Officers that enables us to deploy our expertise as close as possible to the areas where we operate, and as close as possible to our local project leaders.
International recognition of our work
As co-initiator of the Global Forest Summit in 2021 and speaker at the General Assembly of the United Nations Forum on Forests, our founder Stéphane Hallaire is helping to strengthen the global multi-stakeholder dialogue for forest protection and restoration. He also plays a prominent role in the Circular Bioeconomy Alliance founded by King Charles III as part of the Sustainable Markets Initiative. At a time when the UN is launching the United Nations Decade for Ecosystem Restoration in 2021, and stressing the need to triple investment in Nature-based Solutions by 2030 in order to respond effectively to environmental crises, Reforest'Action has set itself the ambition of planting or preserving 1 billion trees by this deadline.
New strategic pillars
Voluntary carbon market & regenerative agriculture
From 2022, Reforest'Action will be taking a new turn in its history. Considering that the voluntary carbon market is a major source of the financing needed to achieve climate objectives, we are accelerating the development of high-quality certified projects, designed to have a strong impact on the climate, biodiversity and communities, by prioritizing sequestration projects, in line with the highest international requirements. The latter, which take longer and are more complex to develop, demonstrate more concretely the benefits of sequestration. Our first certified projects are underway in Brazil, South Africa and Rwanda. As an expert in agroforestry, we also develop regenerative agriculture projects, which can be developed within a company's value chain or beyond, enabling them to take action to regenerate living organisms while meeting their specific or sectoral challenges.
Impact monitoring and R&D
Thanks to the development of a hub dedicated to impact and R&D, we are building a comprehensive information and data analysis system around forest and agroforestry ecosystems and their benefits for climate, biodiversity, the soil-water system and communities. This global approach to impact management, unique on the market, is backed by 15 years' experience, scientifically validated methodologies and technological tools. It is supported by the launch of a digital MRV platform, which enables our teams to collect and analyze reliable, verifiable data on project implementation, monitoring and impact measurement, and to deliver key indicators to the companies that finance these projects.
Large-scale investors
The company's growth continues. In 2024, we welcome investors blisce/ and Eiffel Essentiel to accelerate the development of our impact monitoring technology and the deployment of large-scale certified natural ecosystem restoration projects. In 2025, Reforest'Action have more than 90 employees, including around ten Project Officers based close to projects in the field. In total, since 2010, more than 1,650 projects have been carried out across 45 countries, covering an area of over 35,000 hectares, thanks to funding from over 3,600 companies.
With 15 years' experience, Reforest'Action is now a recognized and trusted player in Nature-based Solutions, thanks to its expertise in ecosystem restoration and its collaborative approach with local partners. The rest of the story is being written with you: contact us!