Issey Miyake Parfums envisions nature as a source of inspiration to make its creative process more innovative, trying to minimize the environmental impact.
Since 2024, the brand renews its commitment to nature with Reforest'Action by offering the chance to plant a tree.
21 871 trees were already planted all around the globe.
In 2025, the objective is to plant additional 8 280 mangrove trees to help in the coast preservation via 3 new projects in Asia and Africa.
Bénéfices estimés des arbres plantés ou préservés
"Nature is the best perfumer. All we have to do is draw inspiration from it". Issey Miyake
Since 1992, Issey Miyake Parfums offer fragrances paying tribute to nature.
Since 2022, Les Eaux d'Issey novelties have embodied this vision through:
- 100% wooden caps: an innovation avoiding plastic use
- Bottles without cap containing at least 20% of recycled glass
- Outerpack material sourced from well-managed FSC™-certified forests
- Fragrances with at least 85% natural origin ingredients
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Actualités de Reforest'Action
13/11/2024
08 min
Stratégie climat : en quoi la restauration des écosystèmes est-elle une opportunité d’investissement ?
Lors de la 17e édition du salon Produrable (9-10 octobre 2024, Paris), Reforest’Action et son investisseur et partenaire blisce/ ont interrogé l’...
Lire l'article20/08/2024
15 min